DISCOVER WHAT EMOTIONAL LEVERS YOU SHOULD BE PULLING TO GROW WOMEN'S SPORT FANDOM
We are a sport loving nation. Our latest research has uncovered that 67% of UK adults watch, play or engage with sport on some kind of level. And one thing remains true across the sporting industry: the growth of women’s sport in recent years has been exponential.
In both the UK and across the world, the potential for brands and rightsholders to connect with this growing fanbase is significant. But the speed of this evolution has meant that many may not yet be effectively harnessing the full scope of this emerging market.
Together with the neuroscientists and behavioural experts from our Human Understanding Lab, we’ve undertaken research with UK sports fans to understand:
Who these fans are
What are the motivations behind their sports fandom
How we can convert them to action
In doing so, we’ve identified several key opportunities in women’s sport that are being overlooked by the sport marketing industry.
What are these key opportunities? Download the report to find out.
