The UNLIMITED B2B 2024 Trends Report

FIND OUT WHAT’S IN STORE FOR BRANDS, FROM SUSTAINABILITY TO TECHNOLOGY

 

2023 WAS A TOUGH YEAR FOR BUSINESSES AND CONSUMERS

Economic headwinds and the geopolitical climate gave rise to a lot of uncertainty, but the evolution of new technologies unlocked creativity and inspired innovation.

As we embark on the next year, trends will move at an unprecedented pace and drive change across the workplace, business, technology and sustainability.

To help you understand what 2024 has in store, we’ve analysed industry research, poured over the reports and pulled owned insights, to build a list of trends that will be important to your business and consumers.

The report covers:

  • How workplace empathy and digital nomadism are reducing employee churn, meaning we’ll likely see what experts are calling ‘The Big Stay’
  • The changing face of the internet, as driven by AI and why this might inspire a digital detox for many
  • A shift in the customer/business relationship as value diminishes due to economic uncertainty
  • The role finance has to play in realising sustainability initiatives

Download the report here.